Jerry Sanchez, Sr.

The main purpose of the 8th-annual State of The Tribe Luncheon was to raise funds for the Redding Rancheria Community Fund (RRCF), established 24 years ago, which has donated nearly $5 million to non-profits in Shasta and Trinity counties. The RRCF encourages proposals to serve Native Americans, youth, and/or rural populations. In the public safety and emergency services arena, the RRCC has benefited the American Red Cross, Northern California Chapter; the Shasta County Search and Rescue Team;

You know what would be fun to do regarding the Asphalt Cowboys? Find out how many of them were taken, in 1948, in the grasps of their Moms and Dads, to the very first Redding Rodeo; Or six years later, how many of them were bubbling over with excitement when they were chowing down “great tastin’” fluffy pancakes, scrambled eggs and sausage with Mom and Dad, brothers and sisters, relatives and friends, at the very first Asphalt Cowboys Pancake Breakfast, started in 1954 as one of the Redding...

A beloved Northern California tradition, known as the Redding Rodeo with the theme—Buckin’ By The River—kicked off for the 78th time on Wednesday, May 13, 2026, invading the hearts and minds of a stadium full of thousands of cheering, clapping, and—indeed—approving rodeo enthusiasts. Nothin’ better than that, huh? According to Jack Potter, the self-deprecating, albeit charming, Chairman of the Redding Rancheria and Win-River Resort and Casino, the members had a great time at the Redding...

The 78th annual Redding Rodeo, ranked as one of the “60 best rodeos in the country,” kicked off with a high energy, family friendly Launch Party, held smack dab in the middle of the Redding Rodeo Grounds, featuring live music, country and line dancing by Better in Boots, plus Tri tip sandwiches served by the Redding Rodeo Auxiliary Association, more commonly known as the “The Ladies Behind The Red Shirts” who’ve been assisting the Redding Rodeo Association since the ‘50s. From 5:00 PM to...

Downtown Redding on Friday, May 8, 2026, evening was the “place-to-be” If you wanted to be treated to five hours of dancing to the bouncy country tunes spun by DJ Jennifer Fontana on her space-age Jenn Easy turntable, and actual live country music performed on the expansive Whistlestop stage by Nashville recording artist Joe Peters, and the All Cash Band. And as Mr. Peter’s himself said in a video, recorded in his bus traveling to Redding on the I-5, “Hey, everybody, me and the All Cash Band...

About a dozen staff members of the Win-River Resort and Casino, in a true and engaging welcoming spirit, gathered on both sides of the entrance to the resort’s Eagle Room to cheer and clap as several dozen Anderson Chamber of Commerce members arrived, one-by-one, to pay homage to what can best be described as a “Shasta County Treasure”—the Win-River Resort and Casino and its benevolent counterpart—the Redding Rancheria. And to enable them to begin their day productively, with a full belly in...

MMIP Walk begins on Hwy 299/Main Street in Burney Indigenous communities across the United States of America have come together to honor loved ones gone missing or have been murdered (MMIP), including the Pit River Tribe, one of over 574 federally recognized Native American tribes in the United States of America, of which 229 are located in Alaska. Pit River Tribe Elder, Theodore Martinez, with Pit River Tribe Chairman, Yatch Bamford. And on Tuesday, May 5, 2026, several dozen Pit River...

Boomtown Museum officials, Darlene Brown, Mary Hale, and Ed Hackworth. Like exciting parades? Craft fairs? Live music by four bands? Food trucks? Pancake breakfast? Beer trucks? Claire Engel Park party? So if the answer is…..YES!…..to all-of-the-above, then you, your family, and your friends shouldn’t have missed the 75th-annual BOOMTOWN FESTIVAL, organized by a small group of dedicated volunteers that make up the Shasta Damboree Committee. All of this fun and frivolity, plus a knock-out...

Several dozen members, guests, and friends of the Red Bluff/Tehama County Chamber of Commerce gathered on Thursday, April 30, 2026, to honor Masons Vesper Lodge #84, located at 822 Main Street in downtown Red Bluff, California. According to the Chamber’s president and CEO Dave Gowan, the event is called “Good Morning Red Bluff,” in which the Chamber, on the fourth Thursday of every month, recognizes a member business or member nonprofit organization. “We take immense pride in being an...

Giff’s owner, Dick Blake, with trusted assistant, Sammy Escatel Redding has no shortage of burger joints, that’s for sure, but there’s only one restaurant where you can cravenously chow down on an absolutely delicious Steakburger—or Ugly Burger—and that’s Giff’s Steakburger, owned for over 40 years by Dick Blake, a Vietnam Vet known for his good-natured, irreverent trash talk. “I like the place,” said George Knight, a graduate of the Michigan State Police Academy and now retired in Redding....

On a cool April night, 4-24-2026 to be exact, multi-hundreds of adult classic car enthusiasts, eager to check out one hundred (100!)“better-than-new-pre-1979” classic cars and trucks, convened for the 21st-annual edition of the Kool April Nites Show & Shine, held on the 12-acre grounds of the Crown Motors car dealership on Cypress Avenue in Redding, California, 96001. Hosted for the 21st time by the Greater Redding Chamber of Commerce, the iconic event was the only ticketed Kool April Nites...

The 3400 block of Larkspur Lane, in east Redding, was abuzz with classic car lovers, some with their kids and dogs in tow, on Wednesday, April 22, 2026, to gape in awe—and appreciation—as still another Kool April Nites “Show ‘n Shine” car show unfolded on PAINT MARTS and INTERSTATE BATTERIES parking lots. As is par for the course with KAN Show ‘n Shines, which have been happening throughout Shasta County since 1989, there were attendees/classic car owners from all over the North State,...

Man, sometimes I wanna’ toss my smart phone into the nearest dumpster. But early Sunday morning, April 19, 2026, my frustration turned to elation when it flashed on the screen that the Redding Grange #446 was having its first-ever brunch, featuring a breakfast casserole, sausage, country potatoes, biscuits & gravy, a fruit cup, coffee, and juice. YUM! “Honey,” I called out to my lovely wife, Cheryl, “grab your coat, we’re goin’ to the Redding Grange to not only have brunch, but they’re...

The BLACK SHEEP GASTROPUB, recently opened for gastronomical delights inside the recently remodeled sports complex known as Big League Dreams in east Redding, was treated to a welcoming ceremony by the President of the Shasta County Chamber of Commerce, Nigel Skeet, its members and guests, including Redding Buzz (Jason Stovall) KQMS radio (Nick Gardner), Eat Shasta (Larry Ramsey) and the SHASTA UNFILTERED eNewspaper (Kari Chilson, Elisa Ballard and Jerry Sanchez, Sr.). Shasta County Chamber...

For literally a generation (18 years!), Ortega’s Mexican Restaurant, with a stand-alone location on Deschutes Road in Palo Cedro, California, immediately south of the 44 freeway, led by proprietors, Jacinto and Eduwiges Ortega, with son Emanuel Miranda in tow, has firmly established a legacy of flavorful delights, excellent service and, perhaps most importantly……………a bevy of loyal followers. Jacinto and Eduwiges Ortega, with son, Emanuel Miranda. Read what one such devotee, Palo Cedro Area ...

Longtime Nugget Restaurant server Rhonda greets Cheryl Sanchez. Shasta County residents Gary Nickle and Mike Moffat, both senior firearms instructors who teach in Trinity County, have been taking that pleasant, 45-mile (westerly) Highway 299 drive twice a month to have breakfast and sometimes lunch at the Nugget Restaurant, a local downtown Weaverville favorite, with classic diner charm, cozy atmosphere, and big, delicious plates of comfort food. “It’s a perfect way for Mike and me to...

Charles Dethevo, Doug Mandel, Margaret Widdowson and Bev Jennings, members of the California Native Plant Society, Shasta Chapter, and Ghost Pine Native Plant Nursery, respectively, were among the participants hosting the 55th annual Shasta College Horticulture Department Spring Plant Sale, held on Friday and Saturday, April 3 and 4, 2026, on the Shasta College campus.

It was a happy, energetic and joyous scene at Whistlestop Park in downtown Redding on Friday afternoon, April 3, 2026, as young children and

Caliber Office Furniture owner, Chris Cable, stood before an impressive number of Anderson Area Chamber of Commerce Greeters gathered at the store’s location on Airport road in Redding, on the first day of April 2026, and regaled them with the following: “I made the decision about two years ago to offer my employees a “paid for gym membership,” through the business, under one condition: that they would go to the gym, at least three times a week, even it meant on company time.”

It was time for dog lovers to grab their beloved canines, leash ‘em up, strap on those running shoes, (don’t forget the H2O!) ..and head on out to Lake Redding Park for the Doggie Dash 5K run/race and Community Fair, held on Saturday, March 28, 2026, and organized by the Haven Humane Society, with all proceeds going to the Society’s animals. The fundraising event was a full four hours of fun and frolic, with the Community Fair running from 9 to 1. The 5K run/race kicked off at 10 at the...

On a warm, picturesque March morning in 2026, downtown Red Bluff buzzed with excitement. Outside the Los Mariachis Mexican Restaurant, the Red Bluff Chamber of Commerce, alongside Mayor JR Gonzales, City Manager Tom Westbrook, and various local businesses and nonprofits, officially welcomed the SHASTA UNFILTERED eNewspaper with a ribbon-cutting ceremony. “What an amazing celebration we had, welcoming the SHASTA UNFILTERED eNewspaper to the Red Bluff/Tehama County community. Cutting the ribbon...

So Cheryl and I hop into our 37-year-old Bronco 2 on a beautiful and breezy Spring morning, and motor off to a brand new breakfast spot on Redding’s eastern flank, the “newer” side, if you will. Of course, when we get there, it’s jam city, meaning cars are parked everywhere and anywhere. When we finally find a just vacated spot in the middle of nowhere , another couple pulls up, wanting what we want; classic scenario, huh? Being benevolent people that we are, we let ‘em have it, of...

Anytime Americans can get together, have a prayer, break bread, catch up with old friends, make new ones, well, that’s a good thing. And because the Cottonwood Lions Club seeks to bring people together, they “cook up” a 2nd-Sunday-of-every-month breakfast, from 8 to 11 (only $10!), open to the public, at its clubhouse, located at 3425 Locust Street in Cottonwood, California; And they’ve been feeding people breakfast ever since 1991! Hungry residents who attend, especially those from South...

As it always does, the Anderson Area Chamber of Commerce invites many businesses, nonprofits, and individuals to its Greeters (every Wed. morning), and they always show up! Because Greeter events offer the opportunity to not only network but, most importantly, a chance to recognize—and honor— the HOST. And on Wednesday, March 18, 2026, the Greeters HOST was Trish Clarke and Shyla Campbell, the president and manager, respectively, of the Frontier Senior Center, as the duo welcomed over 50...