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Business & Economy


Furniture Store Owner Employs New Way Of Motivating Employees And Family
Caliber Office Furniture owner, Chris Cable, stood before an impressive number of Anderson Area Chamber of Commerce Greeters gathered at the store’s location on Airport road in Redding, on the first day of April 2026, and regaled them with the following: “I made the decision about two years ago to offer my employees a “paid for gym membership,” through the business, under one condition: that they would go to the gym, at least three times a week, even it meant on company tim

Jerry Sanchez, Sr.
3 days ago2 min read


Artemis II Soars: NASA’s Historic Return to Lunar Orbit Ignites U.S.-China Space Race
Just two days after a thunderous liftoff from Kennedy Space Center, NASA’s Artemis II mission is hurtling four astronauts toward the Moon on humanity’s first crewed voyage beyond low-Earth orbit in more than half a century. The successful launch of the massive Space Launch System (SLS) rocket and Orion spacecraft named Integrity on April 1 marks a pivotal milestone in NASA’s Artemis program

Rex Ballard
4 days ago4 min read


Optimus: Tesla’s Humanoid Robot Is Already Here – And Elon Musk Says It Will Be the Biggest Product Ever
As concerns mount about robots displacing human jobs and potentially leading to widespread depression or societal upheaval, Tesla’s Optimus humanoid robot is quietly proving its worth on factory floors today. Far from a distant sci-fi dream, early Optimus units are performing real tasks inside Tesla’s Gigafactories. Elon Musk has called it not just a product, but a force for human liberation and abundance.

Kari Chilson
7 days ago4 min read


Frontier Senior Center Hosts Anderson Chamber
As it always does, the Anderson Area Chamber of Commerce invites many businesses, nonprofits, and individuals to its Greeters (every Wed. morning), and they always show up! Because Greeter events offer the opportunity to not only network but, most importantly, a chance to recognize—and honor— the HOST. And on Wednesday, March 18, 2026, the Greeters HOST was Trish Clarke and Shyla Campbell, the president and manager, respectively, of the Frontier Senior Center, as the duo we

Jerry Sanchez, Sr.
Mar 192 min read


While Tesla, X, and SpaceX Grab All the Headlines, This Musk Company Keeps a Low Profile - Really Low
While Tesla, SpaceX, Neuralink, and xAI grabbed the lion’s share of headlines in 2025 with explosive growth, Mars milestones, brain implants, and AI breakthroughs, one company in Elon Musk’s portfolio stayed remarkably low-profile: The Boring Company. Quietly digging tunnels and proving out underground autonomy, it has been the “boring” sibling — but 2025–2026 delivered steady, tangible progress that positions it as a critical infrastructure layer for the entire Musk ecosyste

Rex Ballard
Mar 174 min read


“America First” Refinery in Brownsville: The First New U.S. Refinery in Nearly 50 Years Signals a New Era of Energy Independence
In a move hailed by President Donald Trump as a cornerstone of his “America First” energy agenda, America First Refining (AFR) is preparing to break ground on the first major new oil refinery built in the United States in nearly five decades. Located at the deep-water Port of Brownsville, the $3-billion-plus facility is not just another industrial project — it is engineered from the ground up to process America’s abundant domestic light shale oil.

Rex Ballard
Mar 115 min read


Urgent Call to Redding Homeowners: Speak Up at Tomorrow's Public Hearing on Proposed Electric Rate Increases
Redding homeowners, your electric bills could rise significantly if the proposed Redding Electric Utility (REU) rate hikes are approved—and the Redding City Council is set to hold the decisive public hearing tomorrow, Tuesday, March 3, 2026, starting at 6:00 p.m. at City Hall (777 Cypress Avenue). This is your critical opportunity to have your voice heard before a vote that could lock in four years of annual 4.5% increases starting April 1, 2026.

Kari Chilson
Mar 22 min read


South County-ians Turn Out For SACS Fundraiser Dinner, Auction, Comradery
The Anderson, California, Union High School, and the late, legendary football coach and teacher, Robert Lee “Bob” Reid Jr., were front and center as many, many dozens of South County-ians turned out for the 38th annual School…And…Community…Solidarity (SACS) fundraiser dinner/auction inside Fusaro Hall on the Shasta District Fair and Event Center grounds. Amongst the impressive number of people that attended the SACS event were Chris Workman, the retired CEO of the Shasta Dis

Jerry Sanchez, Sr.
Mar 12 min read


Mortgage Rates Drop Below 6% for First Time Since 2022
For the first time in more than 3.5 years, the national average for a 30-year fixed mortgage has slipped below 6%. Freddie Mac’s Primary Mortgage Market Survey released today shows the benchmark rate at 5.98% — down from 6.01% last week and a full 0.78 percentage points lower than the same week in 2025. Many homeowners are wondering if they should refinance.

Rex Ballard
Feb 264 min read


What is Causing the Soaring Cost of Health Care in America?
The United States spends more on healthcare than any other nation, with total expenditures reaching $4.9 trillion in 2023, or about $14,570 per person. This accounts for nearly 18% of GDP, far exceeding the average of other high-income countries, which hover around 9-11% of GDP. Despite this investment, outcomes like life expectancy and infant mortality lag behind peers, raising questions about efficiency.

Rex Ballard
Feb 227 min read


Spencer James Confectioners and Gift Shop Wows the Senses in Downtown Redding
Downtown Redding just got a whole lot sweeter with the grand arrival of Spencer James Confectioners and Gift Shop at 1409 Market Street! They've brought renewed energy to the beloved artisan chocolate tradition, building directly on Nancy Matthews' decades-old recipes from her original Chocolat de Nannette days.
This vibrant new spot isn't just another store—it's a delicious celebration of local legacy, innovative entrepreneurship, and community spirit.

Elisa Ballard
Feb 202 min read


U.S. Small Business Administration Presentation at Redding City Council Meeting: Support for December 2025 Flood Recovery
On Tuesday, February 17, 2026, during a regular Redding City Council meeting, representatives from the U.S. Small Business Administration (SBA) Office of Disaster Recovery and Resilience presented critical information on disaster assistance available to residents, businesses, and non-profits affected by severe storms and flooding that struck the region from December 16–26, 2025. The presentation was delivered by Mary Ann Bradfield , Public Affairs Specialist, and Charles Kit

Kari Chilson
Feb 202 min read


Red Bluff’s Business Expo And Mixer (BEAM) Represents Opportunity
Recreation Supervisor for the City of Red Bluff Karen Schaffer & Red Bluff Mayor JR Gonzalez If you were at Wednesday’s (2-18-‘26) 14th annual BEAM, or Business Expo And Mixer, organized by the Red Bluff/Tehama County Chamber of Commerce, and held inside the cavernous Red Bluff Community Center, then you not only would’ve seen old friends, business associates and non profit colleagues, but you would’ve had the opportunity to make new ones, such as Mark and Maribel of Shasta C

Jerry Sanchez, Sr.
Feb 202 min read


Dunsmuir’s 2nd Saturday Offers Art, Food, Shopping And Culture
Lots of new art, special Valentines Day menus at local restaurants, such as Cafe Magdalena and Cornerstone Cafe, second-hand stores full of one-of-a-kind treasures, wine and nibbles at the Siskiyou Arts Museum, Darmers Studio, Cobra Lily Bar and Bee Kind Bakery, live music by the Allison and Victor duo, all this and more added to the lure of “2nd Saturday,” held on Saturday, February 14, 2026, in historic downtown Dunsmuir, California.
Many 2nd Saturday attendees, estimated

Jerry Sanchez, Sr.
Feb 161 min read


Anderson Chamber Greeters Welcomes SHASTA UNFILTERED
The power of networking…..and the power of the press…..were on display at the Frontier Senior Center in Anderson, California, on Wednesday, February 11, ‘26, as the Anderson Area Chamber of Commerce honored its new member, SHASTA UNFILTERED (SU) eNewspaper , an online publication that covers the North State counties of Shasta, Siskiyou, Tehama and Trinity with honest news and entertainment. From left: Rex Ballard, Preston Sharp, Mayor Dan Galler and Trish Clarke Represent

Jerry Sanchez, Sr.
Feb 153 min read


Uncensored US News: A Fresh Look at American Media
In today’s media landscape, finding truly uncensored news can feel like searching for a needle in a haystack. With so many outlets filtering stories through political lenses or corporate interests, it’s no wonder people crave alternative perspectives. I’ve spent considerable time exploring how uncensored news analysis in the US operates, especially for those who want to examine issues in greater depth than the headlines.

Rex Ballard
Feb 154 min read
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