Jerry Sanchez, Sr.

Shasta County-ians are known to have a generous bent, and it was really evident on March 30, 2026, when hundreds of them gathered at the Redding Elks Lodge to pay $25 each for a small, ceramic “bowl-of-soup,” with all proceeds benefitting the food program at the Good News s Rescue Mission (GNRM).

Many, many Shasta County Patriots have an amazing affection for the Frontier Senior Center, in Anderson, and they expressed it loudly and clearly, turning out in the hundreds for the “Re-Roof The Frontier Senior Center Dinner And Auction,” on Saturday, March 14, 2026. Frontier Senior Center President, Trish Clarke, pictured far right with five members of the Anderson Rotary Club. With heartfelt love and appreciation, the following statement has been released by Trish Clarke and Shyla...

The 63rd Cottonwood Mother’s Day Weekend Rodeo, scheduled for May 10-11, 2026, will get a much-needed financial boost when supporters gather at  Hops and Vines, 20633 Gas Point Road, Cottonwood, Ca., 96002, for the 2nd Annual Cottonwood Rodeo Yahtzee Tournament, to be played on Saturday, March 14, at 11 a.m.  Hops & Vines is located just a few doors down from the Holiday Market on Gas Point Road. To drum up support—and build awareness—for the Cottonwood Rodeo Yahtzee Tournament, the...

The Anderson, California, Union High School, and the late, legendary football coach and teacher, Robert Lee “Bob” Reid Jr., were front and center as many, many dozens of South County-ians turned out for the 38th annual School…And…Community…Solidarity (SACS) fundraiser dinner/auction inside Fusaro Hall on the Shasta District Fair and Event Center grounds. Amongst the impressive number of people that attended the SACS event were Chris Workman,  the retired CEO of the Shasta District Fair and...

The Tehama County Fairgrounds was certainly an exciting—and fulfilling—place to hang out during the last five days of January 2026, as four (four!) memorable and historical events all took place at 650 Antelope Boulevard in Red Bluff, California: #1 - The 85th annual Red Bluff Bull and Gelding Sale (RBB&GS) is a premier livestock sale that’s recognized throughout the United States of America and attracts ranchers and buyers from all over the United States of America. The RBB&G sale made...

The Anderson Chamber of Commerce recently organized a Greeters party on a Wednesday morning at Timberlords Axe Throwing Range, located at 3090 Bechelli Lane in Redding, as a way of welcoming TATR as a new member, according to the Chamber’s president, Dave Silva, and the Chamber’s executive director, Debe Hopkins. Silva and Hopkins were extremely happy with what they described as an unusually large turnout of Redding-area businesses, nonprofits, and well-wishers, including Trevor Lewis

If one entered the Redding Elks #1073 spacious dining room in the late afternoon of Sunday, January 18, 2026, they’d have seen, off to the side, a significant amount of canned food, sundries, cleaning supplies, and the like, all soon to be delivered to Veterans of the Cornelius House, a rental assistance program administered by the Faithworks Community Coalition of Redding.

Yes, indeed—Ridgetop Cellars Winery & Vineyard owner Jay Sepulveda received a warm “new member” welcome from the Shasta Lake Chamber of Commerce. With outside temperatures nearly topping 80 degrees on Thursday, January 15, 2026, dozens of chamber members and supporters gathered at the Ridgetop Cellars Winery & Vineyard tasting room, 4229 Shasta Dam Boulevard, Shasta Lake, to break bread while networking to the hilt—a hallmark of capitalistic endeavor. Ridgetop Cellars Winery Vineyards owner,...

Lee Angela and Faren, proud daughters of Robert Lee “Bob” Reid, Jr., a long-time Cottonwood resident who passed away on November 16, 2025, have announced that their beloved father will receive a Celebration of Life on Sunday morning, January 4, 2026, at eleven o’clock. The much anticipated event will take place at “Bob Reid Stadium” on the Anderson Union High School campus, 1471 Ferry Street, Anderson, California, 96007, with attendees encouraged to wear Cubs gear and dress for football...

The other day, Sunday afternoon, December 14, to be exact, I was cruising by the Redding Senior Center on Benton Drive and noticed that their very large parking lot was awash with cars, with a giant blow up of a wolf, at the entrance door, with the words Shasta Jr. Wolves inscribed on its side.  Naturally, being a curious soul, I doubled back and snagged the last parking spot (really!), jumped out, took several pics of the giant wolf, then went inside. Wow, I thought, this place is packed...

Not all of the 2,387 members of the Redding, California, Elks Lodge showed up--with children and guests in tow--to enjoy the Christmas Charity Party & Purple Pig Day, on Sunday, December 14, 2025.....but those that did were treated with Santa photos, madrigal singers, gift pick up and a (yummy!) brunch prepared—and joyously served—by cheerful members of the Redding Emblem Club #515, who assist Redding Elks Lodge #1073 in providing financial and community service to those in need. So what...

A chance to see old friends, the ones you don’t want to lose touch with, maybe even ignite new friendships…..enjoying a delicious , nutritious (and complete!) breakfast, winning a raffle for the very first time…..leaving with a few baked goods to share with grand children.  All this—and more—is to be had at 2081 Frontier Trail, Anderson, California, the location of the Frontier Senior Center. And if one happened to miss last Sunday’s action at the Frontier Senior Center….no worries, because...

Featuring over 70 vendors, such as Reign Beau Bites Gifts & Accessories, 3DD Dragon ZL1 Printing and Lamb Chop & Waffles Concession, the warm interiors of the Shasta District Fair’s Trinity Hall and Shasta Hall welcomed many dozens of people (lots of families!) to the Shasta District Fair Holiday Bazaar, held Saturday and Sunday, December 6 & 7, 2025, from 9 to 3…..each day. As explained by Melanie Silva, who’s the CEO of the Shasta District Fair & Event Center, the generosity of Shasta...

The corner of Market and Shasta streets, the site of Redding’s historic Old City Hall, was abuzz with activity on Saturday, November 29, 2025, as the Shasta County Arts Council organized a bevy of local artists, enabling them to display their creations before a day long procession of art aficionados. “I’m gonna’ say that we’ve had at least 100 people come through today”, exclaimed Shasta County Arts Council’s event coordinator, Racheal Newman, “And because our boutique will be open through...

Mother Nature came through with gorgeous “only in the North State” weather, as she unfolded clear skies and plentiful sunshine for an appreciative throng attending a recent ribbon cutting to formally open a 105-year old (renovated!) home, for homeless Veterans, in Redding’s southwest corridor downtown area. It was all made possible by a non profit organization called Nation’s Finest, founded over 50 years ago by a group of Vietnam Veterans and  serving Veterans and Veterans families in Califo

“We are gathered here today, VETERANS DAY, to remember—and recognize—all of the men and women in the Army, Navy, Air Force, Marines, Coast Guard, National Guard, U.S. Merchants Marines and other reserve components who have served….. and continue to serve…..to this very day.” These were the words of Patrick Carr, who served as a master of ceremonies for the 98th Annual Veterans Cognac Toast event, held on Veterans Day, November 11, 2025, at the Redding Elks Lodge, drawing a patriotic crowd of...