Red Bluff, CA – April 18, 2026 — Under bright sunshine and clear blue skies, the 72nd Annual Red Bluff Round-Up Parade rolled through downtown Red Bluff this morning, drawing nearly 10,000 spectators and bringing together over 1,000 participants in a heartfelt display of hometown pride. This year’s parade carried the special theme “150 Years of Stars and Stripes and Hometown Spirit,” honoring the City of Red Bluff’s 150th anniversary and Tehama County’s 170th anniversary. L

Red Bluff, California — With just days until the chutes open, the historic Red Bluff Round-Up is gearing up for its 105th annual celebration, cementing its reputation as the largest three-day professional rodeo in the country. Held at the Frank Moore Arena on the Tehama District Fairgrounds (670 Antelope Blvd.), the event draws thousands of fans, top PRCA competitors, and world-class livestock for three days of heart-pounding action from April 17-19, 2026.

Attendees enjoyed live music from Rob Williams and the Band of Brothers, which kept the room smiling all morning, along with a hearty breakfast served by Los Mariachis. Chamber Ambassadors announced the winners of the Round-Up Business Decorating Contest, and the Red Bluff Round-Up Mercantile Store proudly accepted the Legacy of Strength Award from the Chamber. A surprise highlight came when the crowd sang “Happy Birthday” to Chamber CEO “Chamber Dave,” who was celebrated for

On a warm, picturesque March morning in 2026, downtown Red Bluff buzzed with excitement. Outside the Los Mariachis Mexican Restaurant, the Red Bluff Chamber of Commerce, alongside Mayor JR Gonzales, City Manager Tom Westbrook, and various local businesses and nonprofits, officially welcomed the SHASTA UNFILTERED eNewspaper with a ribbon-cutting ceremony. “What an amazing celebration we had, welcoming the SHASTA UNFILTERED eNewspaper to the Red Bluff/Tehama County community. C

Tehama County is buzzing with updates on public safety, local governance, and springtime education. From rural deputy recruitment to nature-filled days at the Sacramento River Discovery Center—and recent law enforcement actions in Corning and Gerber—here’s your local news digest. Stay informed and engaged with photos and video links below!

Presented with a colorful—and comprehensive—menu, by server Manuel Enriques, it was decided that Cheryl and Jerry would share an impressive entree called Camarones con Tosino, which is shrimp wrapped in bacon, marinated in cilantro, sautéed with onions and green peppers, topped with melted Monterey Jack cheese, pico de gallo, sour cream and guacamole; And served with rice, beans and tortillas (flour or corn). “Aye, Carumba, bring us a take-home carton, Manuel.”

Recreation Supervisor for the City of Red Bluff Karen Schaffer & Red Bluff Mayor JR Gonzalez If you were at Wednesday’s (2-18-‘26) 14th annual BEAM, or Business Expo And Mixer, organized by the Red Bluff/Tehama County Chamber of Commerce, and held inside the cavernous Red Bluff Community Center, then you not only would’ve seen old friends, business associates and non profit colleagues, but you would’ve had the opportunity to make new ones, such as Mark and Maribel of Shasta C

The 2nd Annual Red Bluff Banquet will be hosted by the California Waterfowl Association! Date: Saturday, February 7, 2026 Hosted Bar : 5 PM Dinner: 7 PM Location: Tehama County Fairgrounds, 650 Antelope Blvd., Red Bluff, CA 96080 No tickets at the door—secure yours now! Ultimate Sportsman Package: $50/ticket (130 available) Grand Prize: Franchi Momentum Elite 6.5 PRC rifle, Weatherby Element 12Ga shotgun, Ruger LCP Max .380 pistol, Traeger Ranger grill, Yeti Tun

On November 15, 2025, the Tehama County CattleWomen hosted a vibrant "100 Years of Cowgirls Luncheon and Fashion Show" in Red Bluff, celebrating a century of women's Western style through a stylish runway presentation and delectable luncheon. This event honored the organization's rich legacy, which began as the Tehama County CowBelles on April 25, 1953, with 74 founding members, and continues today as an affiliate of the Tehama County Cattlemen’s Association dedicated to bols

The Tehama County CattleWomen are putting on a "100 Years of Cowgirls Luncheon and Fashion Show" to be held Saturday, November 15th in Redbluff. Tickets are on sale now and include lunch and live entertainment.