Welcome to SHASTA UNFILTERED: A New Era of News in Red Bluff

On a warm, picturesque March morning in 2026, downtown Red Bluff buzzed with excitement. Outside the Los Mariachis Mexican Restaurant, the Red Bluff Chamber of Commerce, alongside Mayor JR Gonzales, City Manager Tom Westbrook, and various local businesses and nonprofits, officially welcomed the SHASTA UNFILTERED eNewspaper with a ribbon-cutting ceremony.

“What an amazing celebration we had, welcoming the SHASTA UNFILTERED eNewspaper to the Red Bluff/Tehama County community. Cutting the ribbon marked this exciting milestone,” remarked Jason Bauer, the Chamber’s Principal Objectives Coordinator.

A Vision for Honest Reporting

Launched in late summer 2025, the SHASTA UNFILTERED eNewspaper was founded by dedicated Redding residents and volunteers: Elisa Ballard, Margaret Cantrell, Kari Chilson, Gary Peyrot, and Jerry Sanchez, Sr. Their mission was clear: to create a “frontline/online portal” that delivers honest news and entertainment in a transparent and unbiased manner. This initiative aims to serve the North State population across Shasta, Siskiyou, Tehama, and Trinity counties.

The founding members, including Kari Chilson, Elisa Ballard, and Jerry Sanchez, Sr., emphasize their commitment to providing accurate and transparent content. They believe in fostering unity and community engagement throughout the North State. Their goal is to offer unbiased and timely reporting that respects diverse voices. They focus on local interest stories that highlight the people, places, and events that make the North State shine.

Community Voices Matter

The SHASTA UNFILTERED eNewspaper has already made a significant impact on the local community. Residents are eager to share their thoughts. Nick Gardner, a lifelong Redding resident and co-host of a local Sunday morning show on KQMS radio, expressed his support: “As a life-long resident of Shasta County, I am very pleased to have a non-biased source such as the SHASTA UNFILTERED eNewspaper. I remember when the news was reported… only the news… and not some slanted story to manipulate the news for a desired opinion. It’s my pleasure to welcome SHASTA UNFILTERED,” Gardner concluded.

Engaging the Community

The SHASTA UNFILTERED eNewspaper team invites North State residents to engage with their content. You can submit your name and email address on ShastaUnfiltered.com to receive a free subscription to the newspaper’s newsletter. This newsletter highlights select articles from the website, social media pages, and its YouTube channel.

Additionally, the newspaper encourages readers to express their opinions. If you have thoughts on a particular subject or issue, you can submit a letter to the editor. This open dialogue fosters a sense of community and ensures that diverse perspectives are heard.

The Importance of Local News

In today's fast-paced world, local news is more crucial than ever. It connects us to our community and keeps us informed about issues that matter. The SHASTA UNFILTERED eNewspaper aims to fill this gap by providing a platform for local voices.

As we navigate through various narratives, it’s essential to have a reliable source of information. This eNewspaper stands out by prioritizing transparency and honesty. It seeks to present the facts without bias, allowing readers to form their own opinions.

Looking Ahead

As we look to the future, the SHASTA UNFILTERED eNewspaper is poised to become a vital resource for the North State community. Its commitment to delivering accurate and engaging content will undoubtedly resonate with readers.

In a time when misinformation can spread rapidly, having a trustworthy news source is invaluable. The SHASTA UNFILTERED eNewspaper is dedicated to being that source. It aims to build a community around its content, offering a blend of traditional news and unique, often speculative, analysis.

In conclusion, the SHASTA UNFILTERED eNewspaper represents a new era of news in Red Bluff. With its commitment to honesty and community engagement, it is set to become a trusted voice in the region. Whether you’re looking for local stories or broader commentary, this eNewspaper is here to serve you.