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PGA Tour’s Big Rebuild: What Fans Will Actually See in 2028
The PGA Tour is about to look very different. Under new CEO Brian Rolapp, the organization is rolling out the biggest competitive overhaul in decades, set to take full effect in 2028. For everyday fans, the changes are designed to make the product simpler, more dramatic, and easier to follow — with the best players facing each other more often. PGA TOUR CEO Brian Rolapp's Press Conference ahead of THE PLAYERS | 2026 - Credit: youtube.com What the New System Looks Like for Fan

Rex Ballard
Aug 44 min read


The Rise and Fall of LIV Golf: Saudi Billions, Broken Promises, and a Return to Golf’s Roots
Phil Mickelson - one of the earliest defectors to LIV Golf - image by media.cnn.com It was supposed to be the revolution that saved professional golf. Instead, LIV Golf is limping toward an uncertain end, its Saudi millions drying up and its biggest stars quietly eyeing the exit doors. Launched in 2022 with the backing of Saudi Arabia’s Public Investment Fund (PIF), LIV arrived like a wrecking ball. It dangled nine-figure guaranteed contracts in front of PGA Tour stars, promi

Rex Ballard
Apr 304 min read


Barstool's Internet Invitational: YouTube Golf's $1M Spectacle Outpaces Pro Tours in Views and Buzz
YouTube Golf's $1 Million Spectacle Outpaces Pro Tours in Views and Buzz. The rise of creator-led golf videos is impacting the future of mainstream PGA Tour golf.

Rex Ballard
Nov 6, 20256 min read
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