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The Rise and Fall of LIV Golf: Saudi Billions, Broken Promises, and a Return to Golf’s Roots
Phil Mickelson - one of the earliest defectors to LIV Golf - image by media.cnn.com It was supposed to be the revolution that saved professional golf. Instead, LIV Golf is limping toward an uncertain end, its Saudi millions drying up and its biggest stars quietly eyeing the exit doors. Launched in 2022 with the backing of Saudi Arabia’s Public Investment Fund (PIF), LIV arrived like a wrecking ball. It dangled nine-figure guaranteed contracts in front of PGA Tour stars, promi

Rex Ballard
Apr 304 min read


Barstool's Internet Invitational: YouTube Golf's $1M Spectacle Outpaces Pro Tours in Views and Buzz
YouTube Golf's $1 Million Spectacle Outpaces Pro Tours in Views and Buzz. The rise of creator-led golf videos is impacting the future of mainstream PGA Tour golf.

Rex Ballard
Nov 6, 20256 min read
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