In a brazen display of fiscal maneuvering, the City of Redding is poised to ram through an 18% cumulative electric rate increase over the next 3.5 years via the Redding Electric Utility (REU)—just months after voters decisively rejected a proposed 1% sales tax hike in the November 2025 election. Measure A, which aimed to boost the city's sales tax from 7.25% to 8.25% and generate an estimated $30 million annually, was shot down by a resounding 63-64% of voters.